January 10, 2014
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Winn-Dixie store No. 290 Store Director Jessica Franiuk, left, and Victoria Park Civic Association Chair Larry Wallenstein.​

Winn-Dixie store No. 290 Store Director Jessica Franiuk’s longstanding relationship with the Victoria Park Civic Association put Winn-Dixie front and center during the neighborhood’s annual Cause 4 Paws Pet Festival Nov. 24.

The annual event, attended by 750 residents, helped raise awareness and generate funds for Abandon Pet Rescue, the largest no-kill animal shelter in Fort Lauderdale, Fla.

As part of the relationship between Victoria Park Civic Association and store No. 290, Winn-Dixie has sponsored the Cause 4 Paws Pet Festival since its inception five years ago.

“These residents are more than just our neighbors; they’re our dedicated customers and friends, so we are always looking for new ways to show our commitment for their continued support,” Franiuksaid. “The community really comes together to make the Cause 4 Paws event a success and we are proud to be a part of it.”

Winn-Dixie donated $500 in gift cards, which the association used to purchase Winn-Dixie products to sell and raise additional funds. As a long standing partner of the community organization, Winn-Dixie was the exclusive business on-hand to provide food to event goers. In all, Franuik and her team helped raise more than $12,000 for Abandon Pet Rescue.

“We would like to thank Jessica and Winn-Dixie for stepping forward as a sponsor at this year’s Victoria Park Cause 4 Paws Pet Festival,” Victoria Park Civic Association Chair Larry Wallensteinsaid. “Without the support of our neighborhood Winn-Dixie, we could not have achieved our fundraising goals, so we are truly grateful.”

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