October 24, 2014
Rosh Hashanah 500px
More than 60 attendees joined Winn-Dixie store No. 326 and Chabad of Tamrac during the Challahpalooza event on Sept. 14​

Winn-Dixie recently helped hundreds of customers celebrate Rosh Hashanah, the Jewish New Year, with several holiday-inspired activities. By partnering with Jewish community organizations and highlighting Winn-Dixie’s ready-made Rosh Hashanah family dinners, Winn-Dixie associates throughout the Miami, Orlando, Florida and Jacksonville, Florida regions were able to help shoppers jump start a sweet New Year.

In preparation of the High Holidays, Winn-Dixie store No. 291 in Aventura, Fla. joined the Jewish Community Services Kosher Food Bank and Scheck Hillel Community School on Aug. 19 during the first day of school. As a mitzvah, or good deed, students personally decorated Winn-Dixie paper grocery bags that were distributed to local synagogues, filled with kosher food items and returned to the kosher food bank for the High Holidays. The store’s partnerships continued with the third Annual Kids for Kosher Food Bank scavenger hunt Sept. 21, as families combed the aisles for kosher items throughout the store. By the end of the event, 55 families contributed more than $6,000 in kosher food that was donated to the food bank just in time for Rosh Hashanah.

Families visited Winn-Dixie store No. 326 in Tamarac, Fla. Sept. 14 for a hands-on “Challahpalooza” family celebration in partnership with Chabad of Tamarac. Store Director Anthony Ordonez welcomed more than 200 attendees as Chabad of Tamarac’s Rabbi Engel guided families through making their own ready-to-bake Challah, a Jewish bread and staple in Rosh Hashanah meals. Attendees also enjoyed holiday-themed craft making and interactive storytelling throughout the afternoon.

To help shoppers who sought to spend less time in the kitchen during the holidays, Winn-Dixie store No. 2266 in Fern Park, Fla., No. 2215 in Orlando, Fla. and No. 190 in Jacksonville, Fla. invited customers to enjoy samples of Winn-Dixie’s prepared kosher meal offerings during ‘Taste of Rosh Hashanah’ events on Sept. 16. As part of the celebrations, the stores highlighted Winn-Dixie’s prepared kosher meal options, including beef brisket, apricot chicken and an assortment of kugels.

“From our partnerships with community organizations to our more than 1,000 kosher everyday essentials in our stores, we are proud to support our Jewish customers during the High Holidays,” said Winn-Dixie Category Manager of Kosher and Ethnic Foods Ahron Scharman. “I would like to thank all of the associates who helped their customers have a sweet and memorable Rosh Hashanah.”

Rosh Inset 1.jpg
A student of Scheck Hillel Community School holds up a Winn-Dixie bag she decorated to be taken to a local synagogue and filled with kosher food for the High Holidays.

Rosh Inset 2.jpg
The students' decorated bags were filled with kosher food items and deliveredto the Jewish Community Services Kosher Food Bank to help stock their shelves before Rosh Hashanah.
Rosh Inset 3.jpg
More than 55 families joined Scheck Hillel Community School and the JCS Kosher Food Bank at Winn-Dixie store No. 291 for the 3rdannual Kids for Kosher Food Bank Scavenger Hunt that raised more than $6,000 worth of kosher food items that were donated to the food bank.

Rosh Inset 4.jpg
Jewish Community Services Kosher Food Bank Coordinator Bonnie Schwartzbaum (second from left) and event volunteers help check-in families during the third annual Kids for Kosher Food Bank Scavenger Hunt at Winn-Dixie store No. 291.

Rosh Inset 5.jpg
A father helps his son and daughter prepare their own personal, ready-to-bake challah to take home during the Challahpalooza family fest at Winn-Dixie store No. 326.

Rosh Inset 6.jpg
Chabad of Tamarac Rabbi Engel and Winn-Dixie store No. 326 Store Director Anthony Ordonez join Challahpalooza event attendees as they participate in holiday-themed craft making.

Rosh Inset 7.jpg
Customers at Winn-Dixie store No. 190 enjoy sampling apricot chicken at a Taste of Rosh Hashanah event on Sept. 16.

Rosh Inset 8.jpg
Winn-Dixie helped customers celebrate a new year with new memories with several events and activities leading up to Rosh Hashanah, the Jewish New Year.

Rosh Inset 9.jpg
Chefs dished up delicious kosher sampling and displayed kosher wines during the Taste of Rosh Hashanah events.

Rosh Inset 10.jpg
To symbolize a sweet New Year, shoppers enjoyed samples of apples and honey during the Taste of Rosh Hashanah events.

Share this:
Archives
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at communityconnections@segrocers.com and let us know.