December 20, 2013
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When shoppers of the newly opened Winn-Dixie store No. 445 in Birmingham, Ala. walked through the doors on Saturday, Dec. 14, they were greeted by someone they wouldn’t normally expect to see at their local grocery store—Santa Claus.

The jolly man in red was on hand for “Winn-Dixie Wonderland,” a holiday event hosted by the store for the local community. Unlike most Santas, Santa Steve brought more than just smiles and toys – he also brought musical ability.

Santa Steve has been in the music industry since 1965, and when he’ not singing Christmas tunes during the holidays, he serves as a vocal teacher, church pianist and producer. Children patiently waited in line to get their photo taken with him, while other brave children sang along as Santa belted out his favorite holiday tunes.

“As a local grocery store, it is important for us to help our neighbors and associates get into the holiday spirit,” said Eugene Okorley, store director. “This time of year can be very stressful for many people, so we wanted to give our customers and their families something to enjoy while they shopped.”

In addition to pictures and songs with Santa, children of all ages decorated holiday cookies while their parents sampled a variety of food items and consulted with Winn-Dixie associates to learn how to make holiday meals complete.

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