September 01, 2015
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Winn-Dixie No. 442 Director Joel White (right) educated Business Expo attendees on Dietz & Watson products offered in his deli.​

Representatives from Winn-Dixie No. 442 in Rainbow City, Alabama participated in the Gadsden-Etowah Chamber of Commerce’s 2015 Business Expo to broaden connections with community members and organizations.

The store was among 110 local businesses and more than 1,000 people in attendance. Store leaders sought to develop relationships with other businesses and introduce the public to products they may not be aware of.

Winn-Dixie No. 442 Director Joel White said he thought the Business Expo was especially exciting because it provided an opportunity for him to showcase his newly-remodeled store’s offerings.

“We talked to a lot of people and businesses and explained to them we’re more than a grocery store, we’re a culinary destination,” he said. “After sampling our food, people asked if we cater and how they can place orders. The expo proved to be a great means for us to introduce our products to the greater community and attract potential new customers.”

During the event, White and his team gave samples of several Winn-Dixie and Dietz & Watson deli products, including pimento cheese and chicken salad croissants, chicken fingers, chicken wings, black forest turkey, buffalo hot pepper cheddar and buffalo chicken.

“People would tell us that they couldn’t believe we had some of the items we sampled,” said White. “We made a lot of connections with businesses and community members through the Business Expo. It was a very successful event and I can’t wait to see how the store benefits from participating in the expo.”

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Winn-Dixie No. 442 deli associates walked around the Business Expo with sample platters.

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Winn-Dixie No. 442 in Rainbow City, Ala. was one of 110 businesses that participated in Gadsden-Etowah Chamber of Commerce's 2015 Business Expo.

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