October 21, 2015
Winn-Dixie store No. 442 associates manage a table at a recent Customer Appreciation Day event.

By Della Barber

Southeastern Grocers Community Connections

Alabama, West Georgia and Northwest Florida

Winn-Dixie No. 442 hosted a Customer Appreciation Day to thank its loyal shoppers of nearly 30 years for their business and support. Store associates also hosted a fundraiser at the event to benefit one of the community’s most-beloved charitable organizations, CURE Childhood Cancer.

Winn-Dixie’s Customer Appreciation Day featured carnival games for kids, face painting, food samples and giveaways. Winn-Dixie and CURE rallied other local businesses to get involved, too, and they contributed prizes, including gift baskets and a GoPro camera.

“It was a fantastic event that really brought the community together,” said Joel White, Winn-Dixie No. 442 store director. “When you have a charitable component, people realize this event is for a bigger cause. You’re giving back to the community and giving to a good cause.”

As part of the Customer Appreciation Day, Winn-Dixie attendees were given the opportunity to donate $2 for a chance to guess the number of balloons in a bright yellow jeep, provided to the event by a fellow community partner. Participants submitted nearly 800 guesses, donating more than $700 in just four hours. The winning guess was 140 balloons, only 9 away from the actual number, 149.

The Rainbow City Winn-Dixie store has teamed up with CURE Childhood Cancer for a number of events. Most recently, the store’s district donated $25,000 through funds raised from a customer donation program, and another $5,000 donation was made to CURE at the Rainbow City store’s Grand Opening that unveiled a recent remodeling.

“I would like to thank Winn-Dixie and especially the Rainbow City Winn-Dixie for their continued help raising money for children's cancer research,” said July Rubel, CURE Childhood Cancer ambassador. “With your help, I know we will be able to beat this No. 1 disease killer of our children. We must never forget our children are our future, and they expect us to do everything we can to give them full, healthy lives.”

Childhood cancer research is a cause close to Store Director Joel White’s heart, he said.

“My family is lucky because we have four, healthy children – giving back to families not as fortunate is something I’m a big advocate for,” said White. “A lot of people know October is Breast Cancer Awareness month, but not many people know September is Childhood Cancer Awareness month. Only a small amount of money raised for cancer research goes to children, so CURE is an important charity in my eyes.”

Winn-Dixie No. 442 hosted a Customer Appreciation Day complete with fun family-friendly activities including carnival games, face painting and balloon artists.


During Winn-Dixie No. 442's Customer Appreciation Day, attendees were given the chance to donate money for a chance to guess how many balloons were in a yellow jeep. Donations were given to Winn-Dixie's community partner CURE Childhood Cancer.

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