February 27, 2015
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Becky Broccoli at a BI-LO Michelin open house event in Greenville, S.C.​

Two BI-LO stores in Greenville, South Carolina hosted separate open house events for customers and employees of Michelin North America.

Headquartered in Greenville, Michelin North America employs more than 20,000 people, many of whom work out of the corporate office down the road from BI-LO store No. 5150 on Pelham Road.

On Feb. 5, associates from both stores welcomed customers and their families for an evening of fun, featuring product tastings, great giveaways and entertainment.

Attendees sampled a variety items including BI-LO’s signature cakes and deli pizzas, sustainable salmon, Dietz & Watson items, Springer Mountain Farms chicken, Tasty Cakes, Red Baron pizza, Blue Bell ice cream, Little Debbie snack cakes, fresh fruit from the produce department and Lance and Snyder snacks. Pepsi and Coke were also on-site, as were numerous wine and beer vendors offering products and coupons.

Kids in attendance enjoyed balloon twisters, games and getting their photo taken with Walter’s Pals, “Becky Broccoli” and “Blu Berry.”

While browsing at store No. 5150, customers had the opportunity to enjoy music from accomplished local cellist, Sharon Gerber. At store No. 5661, two local high school students played cello and bass for customers to enjoy.

Each guest left with a reusable bag stuffed with coupons and products.

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Accomplished local cellist Sharon Gerber plays at store 5051.

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Store 5661 Produce Manager Matt Reaves samples fresh fruit.

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Store Director Keith Wilder, right, with Michelin of North America’s Rodney Tow.

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