March 21, 2014
Mutt March 500px

March 8 was a day filled with wagging tails and treats galore for Winn-Dixie associates who participated in the Jacksonville Humane Society’s Mutt March, Northeast Florida’s largest pet walk and festival.

Winn-Dixie was a presenting sponsor of the annual event, which featured more than 2,000 people and their pets enjoying a leisurely walk along the St. John’s River. There were plenty of vendors, opportunities for pet adoptions, family activities, music and more.

Winn-Dixie provided ample amount of PAWS treats, bones and dog food for attendees to come up and take a spin at the prize wheel. Winn-Dixie associates also stocked attendees up on some of their furry friends’ favorite items from PAWS, Purina, and Milk Bone pet food lines while educating pet owners on the quality and value of the PAWS line. Mutt Marchers were seen stuffing their ‘wag bags’ with all sorts of treats at the Winn-Dixie tent as their furry friends picked out their favorite bones.

The Jacksonville Humane Society, founded in 1885, serves more than 5,000 animals each year. JHS provides care, comfort and compassion to animals in need while engaging the community to bring about an end to the killing of abandoned and orphaned shelter animals.

Attendees also enjoyed watching the amazing agility of demonstration dogs, a band, silent auction, bounce house for children, and clowns to keep everyone having a great time.

“It was a great morning meeting and getting to know several furry friends at the Winn-Dixie tent,” said Bi-Lo Holdings Manager of Pet Care Mike Russell. “But the best part was finding out after the event that we were able to successfully raise $100,000 for the Jacksonville Humane Society.”

Winn-Dixie participates as lead sponsor in Jacksonville Humane Society events throughout the year.

Mutt March Inset 1.jpg

At times more than 15 attendees were lined up to spin the prize wheel.

Mutt March Inset 2.jpg

Mutt March Inset 3.jpg

Share this:
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at and let us know.