June 13, 2014
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Attendees enjoy fun-filled activities at Winn-Dixie store no. 251 during the first ‘World Food Cup’ event.​

To help “futbol” fanatics get into the spirit of the 2014 FIFA World Cup, Winn-Dixie teamed up with KRAFT, Coca-Cola and Mondelez, (the Official Snacks of US Soccer), to host Winn-Dixie “World Food Cup” fan fests at select Miami and Tampa region stores.

The outdoor, soccer-inspired events kicked off June 5 in Miami and have already helped hundreds of shoppers celebrate their excitement for the 84-year old World Cup tournament, which drew more than one billion spectators worldwide in 2010.

As part of the month-long event series, attendees can enjoy a variety of interactive, festive activities, including inflatable soccer games, face painting, product sampling and live entertainment. Winn-Dixie store No. 251 was the first stop of the ‘World Food Cup’ and Store Director Eliu Cubas said the atmosphere was electric as soccer fans cheered on their favorite teams.

The FIFA World Cup takes place every four years and has been an international event since 1930, with 13 participating countries. In 2014, a record-setting 203 nations attempted to qualify to become one of the final 32 teams in the competition. The 2014 FIFA World Cup will begin June 12, with the final match taking place on July 13 to crown this year’s champion. Below is the schedule of the remaining ‘World Food Cup’ events:

June 21: Store No. 254 – Miami, 11 a.m. - 2 p.m.

June 22: Store No. 349 – Margate, Fla. 11 a.m. - 2 p.m.

June 25: Store No. 2450 – Tampa, Fla. 3 p.m. - 7 p.m.

June 26: Store No. 2461 – Tampa, Fla. 3 p.m. - 7 p.m.

June 27: Store No. 637 – Tampa, Fla. 3 p.m. - 7 p.m.

June 28: Store No. 249 – Miami, 11 a.m. - 2 p.m.

June 29: Store No. 397 – Lake Worth, Fla. 11 a.m. - 2 p.m.

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Shoppers will be able to enjoy Winn-Dixie ‘World Food Cup’ fan fest events through June 29.

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Winn-Dixie teamed up with KRAFT, Coca-Cola and Mondelez to host Winn-Dixie ‘World Food Cup’ fan fest events at Miami and Tampa region stores.

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