October 21, 2015
And they’re off! Babies race for the prize in the Greenwood, S.C. Parents’ Expo Diaper Derby presented by BI-LO.

By Michelle Lisotto

Southeastern Grocers Community Connections

BI-LO West

Ready, set, crawl! BI-LO associates from store No. 5553 were on hand at the fourth annual Parents’ Expo in Greenwood, South Carolina, where they hosted the highly-anticipated Diaper Derby presented by BI-LO and promoted BI-LO products and initiatives.

The area’s 20 fastest babies and their parents lined up for more than 3,000 onlookers at the Greenwood Mall last month. Parents shook stuffed animals, keys and other items to coax their future track stars to crawl 10 feet to cross the finish line. The winning baby’s family received a $500 BI-LO gift card.

At a nearby booth, BI-LO associates chatted with event goers about baby products and BI-LO’s new Cooking with Curtis program, encouraging them to stop in the store to check out the new fresh, easy and affordable meal solutions for families on a budget.

“Our associates always enjoy getting out in the community and interacting with customers outside the store,” said Ted Boyd, store director. “The Diaper Derby brought a lot of smiles and we had many visitors stop by our booth to learn more about the Cooking with Curtis program.”

Parents’ Expo attendees drop by the BI-LO booth.


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