March 06, 2015
Valentines Day 500px
Customers at Winn-Dixie store no. 1570 in Eustace, LA take a break from shopping for photo at the Valentine’s Day Selfie Station. ​

Love was in the air at BI-LO, Harvey’s and Winn-Dixie stores this Valentine’s Day as they celebrated Cupid’s holiday with fun and creative ideas to woo their neighbors and community partners. Each banner and support center got into the holiday spirit with special events, in-store displays and demonstrations.

The Greenville, South Carolina and Jacksonville, Florida store support centers held a Valentine’s Day sale, giving associates a chance to pick up fresh flowers and baked goods.

In Ponte Vedra, Fla., Winn-Dixie store No. 5 hosted a “Celebrate Love” event as part of their post-Grand Opening celebrations, where more than 200 customers enjoyed freshly-dipped chocolate covered strawberries samples, fine wine tastings with bottle engraving, love songs performed by the Milestones Jazz Trio and free raffle for Valentine’s Day prize packages of premium roses, fine wine, Winn-Dixie gift cards and romantic dinners to local restaurants.

In New Orleans, North Shore District Director Chip Turner teamed up with the local chapter of the American Heart Association to share heart-healthy Valentine's Day options available at local Winn-Dixie stores. The segment featured dark chocolate-dipped strawberries and other healthier choices, as well as Valentine’s Day options that could be enjoyed in moderation including chocolate fudge and heart-shaped king cakes, just in time for Mardi Gras. Baton Rouge, Louisiana store no. 1461 got into the holiday spirit by partnering with St. Lillian Academy, a school for students with special needs during their recent Open House celebration.

Many stores took their decorations and displays to a new level, including BI-LO store No. 5550 in Florence, South Carolina, where associates decorated their Lover’s Lane with a large red and white balloon arch surrounded by plush Valentine’s Day gifts. Winn-Dixie store no. 2521 in Ft. Myers, Florida created a beautiful floral display at the entrance of the store with a large Valentine’s Day banner. Winn-Dixie store No. 1570 in Eustace, Louisiana also celebrated the holiday with a special Valentine “Selfie Spot” inside the store, where customers could snap a “selfie” while wearing red boas, heart-shaped sunglasses and more. Winn-Dixie store No. 521 in Ft. Myers, Florida created a beautiful floral display at the entrance of the store, complete with a large welcome banner for customers to see as they walked into the store. Harvey’s spread love throughout all their stores with cookie and cake decorating stations for customers to create their own personalized messages for loved ones.

Even health and wellness advocates can’t deny chocolate! Winn-Dixie store No. 517 in Vestavia Hills, Alabama hosted local healthy eating blogger Heather Brown of MyLifeWellLoved.com at the store’s Open House event. Brown posted on her social media pages to her large amount of followers throughout the event, including the store’s chocolate fountain with freshly-dipped strawberries and treats, Lover’s Lane and Valentine’s Day displays.

WTVC News Channel 9 filmed a segment at BI-LO store no. 5703 where reporters selected items to cook a romantic meal at home for their Valentine. The segment aired on midday show "This N' That" where Anita Hedden, regional sales manager for bakery/deli, joined the show host to discuss what they chose and highlighted other BI-LO Valentine’s Day offerings. WSPA Channel 7 in Greenville, South Carolina also filmed a story on Valentine's Day, where they highlighted BI-LO's Lovers Lane and other V-Day offerings in store No. 5182.

Valentines Inset 1.jpg
Winn-Dixie store No. 521 in Ft. Myers, Fla. created a beautiful floral display at the entrance of the store, complete with a large welcome banner.

Valentines Inset 2.jpg
BI-LO store no. 5550 in Florence, S.C. decorated their Lover’s Lane with a large red and white balloon arch surrounded by plush Valentine’s Day gifts.

Valentines Inset 3.jpg

The Milestones Jazz Trio performed classic love songs for customers during a “Celebrate Love” event at Winn-Dixie store no. 5 in Ponte Vedra, Fla.

Valentines Inset 4.jpg
Harveys store no. 1695 in Albany, GA shows the love they have for Valentine’s Day.

Share this:
Archives
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at communityconnections@segrocers.com and let us know.