February 20, 2015
​Winn-Dixie customers and soccer fans enjoyed meeting and getting their photo taken with Armada FC players.

Winn-Dixie, the official supermarket of the Jacksonville Armada FC, hosted a meet and greet on Feb. 8 to offer fans the chance to meet the newly signed Armada FC players and join the fleet of fans at the Ponte Vedra Beach store. The appearance came on the heels of the Armada FC’s inaugural match on Saturday, Feb. 7, against Major League Soccer team the Philadelphia Union, which made history with a North American Soccer League preseason attendance record of over 13,933 fans at EverBank Field witnessing their win.

The two-hour appearance was held at Winn-Dixie store No. 5 and had newly signed players David Sierra, Nico Zaldana, Jaime Castrillon and Pascal Millien sign autographs and take photos with supporters and soccer fans. Millien will be joining Castrillon, Marcos Flores, Lucas Rodriguez and Zaldana at midfield while Sierra joins the goalkeeper mix with Miguel Gallardo. In addition, fans enjoyed an interactive game of soccer, free Armada FC apparel giveaways while Lite 96.1 FM WEJZ had a live remote broadcast outside the store. The team’s jerseys and other merchandise were available for purchase along with season tickets.

“Attending the Winn-Dixie event was a great experience and I love getting involved with the fans, especially the kids,” said midfielder Millien. “I think it’s really important to connect with fans on a more personal level, because without them there is no game. Whenever we have a chance to get off the field we try to get involved with the fans and give kids the good pep talk they need to follow their dreams.”

Share this:
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at communityconnections@segrocers.com and let us know.