October 10, 2014
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Associate Miranda Soileau’s winning ice cream sundae creation.​

With the launch of the Prestige ice cream brand in BI-LO and Harveys stores and the introduction of seven new ice cream flavors this summer, stores celebrated with associates and communities.

At BI-LO store No. 5107 in Myrtle Beach, South Carolina, associates sponsored an ice cream social that benefited the Socastee Heritage Foundation, which benefits Socastee, South Carolina residents by helping with needs such as hunger, shelter, gas, medical, utilities and more. The organizational also is committed to the town’s history and identity and works to bolster community awareness and pride.

“People loved our Prestige Ice Cream and we were proud to let them know it is new and only available at Bi-Lo stores,” store director Angel Jackson said.

To celebrate the product launch at the two store banners, Bi-Lo Holdings offered associates a chance to show off their ice cream Sundae-making expertise in the “Show Us the Best Ice Cream Sundae Made with Prestige Ice Cream” associate contest. The associates of Winn-Dixie store No. 1570 in Eunice, Louisiana rose to the challenge, hosting an ice cream sundae party and submitting seven entries into the contest. And their store produced the contest winner, as interim Store Director Miranda Soileau won a $25 gift card for her “Birthday Surprise” creation that featured Prestige vanilla and chocolate ice cream topped with chocolate syrup, caramel syrup, chopped pecans, Oreo cookies and sprinkles.

The Prestige launch and new flavors created a lot of excitement at store support centers and in stores with sampling events.

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Enjoying a Prestige store ice cream event in Socastee, S.C.

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