January 05, 2015
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Willie Smiley filled three shopping carts with Winn-Dixie Own Brands products after winning a 10-minute store shopping spree during an “I Love Own Brands” recognition event.​

Last month, Jacksonville store support center associates were treated to a week of Own Brands awareness, fun, participation and giving and receiving.

Two Own Brand day events were packed with activities that started with a gift for all associates – a container of the new peanut butter-filled pretzels, which hit store shelves in time for the holidays.

The next day, associates were greeted at the Jacksonville store support center doors with a happy welcome and a Winn-Dixie Granola bar. Later that morning, Own Brands yogurt and juice bars were set up in the cafeteria. Own Brands snack carts roamed the building in the afternoon offering trail mix, Chek Soda and Prestige Fruit Bars. The carts were a hit with associates, drawing crowds wherever they went.

The next morning, a long line of associates waiting for the sale to begin snaked through the corridor. Members of the Own Brands team acted as sales associates, cashiers, stockers and organizers as they sold a truckload of supplier-donated products to raise money for charity. The day’s events included a raffle drawing for associates, and Willie Smiley won a 10-minute shopping spree at a Jacksonville, Fla. Winn-Dixie, while a second and third raffle winner each won a $25 Winn-Dixie gift card.

Nearly 650 associates purchased more than 13,000 Own Brands products to help raise $8,300 for The Children’s Home Society of Florida. The proceeds were used to help shop for items on needy children’s holiday wish lists. “We were able to fulfill the Holiday wishes of 30 children,” said Janene Melville, Own Brands Marketing Manager.

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