March 21, 2014
Ingram Charity 500px
  Winn-Dixie store directors and district directors in Birmingham, Ala., pose for a photo with Mark Ingram, center.​

Winn-Dixie stores in central Alabama recently teamed up with Frito-Lay to give shoppers a one-of-a-kind experience while helping local children in need.

Former Alabama running back and 2009 Heisman Trophy winner Mark Ingram made a special appearance March 8 at the Community Food Bank of Central Alabama. Through an in-store Frito-Lay promotion, 20 local Winn-Dixie shoppers were selected to participate in the project for the food bank, including a special meet-and-greet with the current New Orleans Saints player.

Ingram, promotion winners and several Winn-Dixie associates packed snacks for the food bank’s Weekend Backpackers Program. The program provides children with easy-to-open, nutritious food to take home over the weekends and holidays, when they otherwise might not have food available. Backpacks are delivered to partner schools each week, where they are discretely distributed to students who need them.

The Community Food Bank of Central Alabama currently serves more than 1,700 children a week in 12 counties throughout the area.

“We have wonderful local partners like Winn-Dixie, who continue to support our efforts and make a difference in our community,” said Brooke McKinley of Community Food Bank of Central Alabama.

During the private event, Ingram also signed autographed items and took pictures with promotion winners.

Ingram Charity Inset 1.jpg

Mark Ingram signs footballs and other items for promotion winners.

Ingram Charity Inset 2.jpg
(L to R): Jason Hardy, Winn-Dixie district director for Birmingham East and Glenn Leimbach, Winn-Dixie store no. 461 director, pack snacks for the Weekend Backpacker’s Program.
Ingram Charity Inset 3.jpg

Eugene Okorley, Winn-Dixie store no. 445 director helps the Community Food Bank of Central Alabama pack snacks for local kids in need.

Share this:
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at and let us know.