November 24, 2015
Winn-Dixie and Kraft joined forces to host more than 25,000 people at La Feria de la Familia.

By Darby Underwood

West Florida and West Central Florida

La Feria de la Familia, Spanish for “Family Fair,” is an annual Hispanic celebration in honor of Hispanic Heritage Month. Winn-Dixie joined Kraft as the presenting sponsors of this year’s fair, which attracted a crowd of more than 25,000 people.

WRMD Telemundo Tampa organizes and promotes La Feria. Telemundo Account Executive Pedro Roman said the goal of the event is to increase attendance from year to year—and Winn-Dixie’s participation helped bring in one of the largest crowds to date.

“Winn-Dixie gave the attendees an experience that we have never had and hope we continue in the next year,” said Roman.

Winn-Dixie took over the children’s area and created the Family Zone. Winn-Dixie also presented Cooking with Curtis trivia games, in which attendees could guess the preparation price for some of his recipes in a “game show” style.

La Feria is a nationwide celebration hosted in cities across the country. As the premier Hispanic Expo of its kind, La Feria is a powerful forum for businesses to demonstrate commitment and strengthen brand within the Hispanic community.

As part of Winn-Dixie's participation, attendees could guess the price of Cooking with Curtis recipes in a game-show style trivia game.

La Feria de la Familia is a family-friendly event that had a number of activities for attendees to take part in, including temporary tattoos, balloon artists and trivia games to name a few.

Share this:
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at and let us know.