May 22, 2015
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Winn-Dixie representatives celebrate with the crowd after racecar driver Joey Logano wins the Winn-Dixie 300.​

“Drivers, start your engines.”

Those four words ignite excitement in NASCAR fans. As a company rooted in the South, Winn-Dixie is pleased to be a part of that culture and to give back to the community with the Winn-Dixie 300.

Before the May 2 race and in front of more than 150,000 NASCAR fans at Talladega Superspeedway, Winn-Dixie and Unilever presented a Food Plate donation to the Community Food Bank of Central Alabama that will provide up to 270,000 meals.

“Winn-Dixie cares passionately about its customers and area residents in need, and this donation represents our ongoing effort to contribute to the fight against hunger in Central Alabama,” Winn-Dixie Regional Vice President Drew Elkins.

Birmingham area Winn-Dixie stores hosted pre-race events for customers and NASCAR fans with race-themed activities, including the Hellmann’s simulator car, Dale Earnhardt Jr.’s #88 Mountain Dew show car and the Talladega pace car.

Driver Regan Smith packed backpacks at the Community Food Bank of Alabama with Winn-Dixie district directors and store directors for the food bank’s Weekender program, which provides easy-to-prepare food for children who may not get enough to eat on the weekends. Smith also made a pit stop by the Winn-Dixie store in Pell City, Alabama to visit with customers and sign autographs.

“It has been a pleasure to celebrate Talladega race week with our many customers and associates in the South who are NASCAR fans,” said Elkins. “It’s great to bring the community together through this big event and giving back to great organizations, such as Community Food Bank of Central Alabama.”

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Winn-Dixie Regional Vice President Drew Elkins presents the trophy to Winn-Dixie 300 winner Joey Logano.

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Racecar driver Regan Smith (center) and Winn-Dixie district and store directors helped pack Weekender backpacks for children at the Community Food Bank of Central Alabama. From left to right: Christina Martin, food bank director; Jan Michaels and Margaret McPherson, Winn-Dixie associates; Harold Craton, Glenn Leimbach and Shane Beard, Winn-Dixie store directors.


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Winn-Dixie District Directors Ted White and Eugene OKorley, Regional Vice President Drew Elkins and District Director Jim Rossetti participated in the Winn-Dixie 300 celebration with associates and customers.

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Winn-Dixie Regional Vice President Drew Elkins presented a Food Plate donation to the Community Food Bank of Central Alabama before the Winn-Dixie 300.

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