February 06, 2015
Birmingham 3 500px
​Winn-Dixie No. 517 donated $5,000 to Cure Childhood Cancer before its Open House event in Rainbow City. Company representatives present for the donation included (from left to right) Drew Elkins, Montgomery regional vice president, Joel White, No. 517 store director, Jim Rossetti, district director and Tim Flavin, executive vice president of store operations.

Winn-Dixie recently announced the completion of three major store remodels in the Birmingham, Alabama area. The stores, located in Rainbow City, Alabama; Trussville, Alabama and Vestavia Hills, Alabama each recently hosted an Open House to invite neighbors into the new stores to see the improved features.

Hundreds of people attended each event and got a chance to get a first-hand look at Winn-Dixie’s work to improve the stores in their neighborhoods. District Director Jim Rossetti said it’s important to update stores to reward loyal customers.

“At one of our recent open house events, one woman told me she drives her mother to Winn-Dixie every other week, a trip that takes three hours, just so her mom can go to her favorite store,” said District Director Jim Rossetti. “Customer loyalty is something we strive to maintain, and stories like that are what push me to be better, and pushes Winn-Dixie to be better.”

All three stores held food drives to benefit United Way, giving more than 6,619 pounds of food to the organization through customer donation efforts.

Winn-Dixie No. 442 in Rainbow City joined forces with nonprofit organization CURE Childhood Cancer for its Open House. Before the event, Winn-Dixie and company representatives gave a $5,000 check to help fund the organization’s research to find a cure for childhood cancer.

“Funding organizations that make it their goal to help those in our community is of great importance to us,” said Joel White, Winn-Dixie No. 442 director. “We value the work that CURE Childhood Cancer is doing and we hope to continue to develop our relationship with them in the future.”

After the check presentation, Winn-Dixie representatives met with city council members and the local Chamber of Commerce for a ribbon cutting ceremony to formally introduce the community to the newly remodeled store.

The Trussville Winn-Dixie, Store No. 461, collected more than 1,780 pounds of food for United Way from the event and the weeks following.

After the Trussville Winn-Dixie underwent its substantial remodel, Store Director Harold Craton hired an additional 40 employees to help in all departments and at check out lanes.

“This is a wonderful neighborhood with fantastic people, and I’m glad we were able to provide them with an improved shopping experience,” Craton said. “I graduated from Trussville High School, so it’s great to be back working here and giving back to the community that’s given so much to me.”

The event at Winn-Dixie No. 517 in Vestavia Hills featured well-known Birmingham health and wellness blogger Heather Brown of My Life Well Loved. Heather live-tweeted about the event, gave advice on how to eat healthy on a budget and signed people up to win Winn-Dixie gift cards.

“Having her there to answer peoples’ questions and to post on her social media pages with large followings was a huge help and made for a successful event,” said David Fincher, Winn-Dixie No. 517 director.

Winn-Dixie regional vice president Drew Elkins said all three events helped reinforce the remodeled stores’ relationships with their communities.

“We recognize and value the loyalty of our customers in this community, and will continue to offer a convenient shopping experience, exceptional service and the freshest products in all of our Birmingham-area locations,” said Drew Elkins, Winn-Dixie regional vice president. “We are proud of these new stores and what they represent – our promise to listen to our shoppers.”

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