June 29, 2015
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From left:  Winn-Dixie store No. 251 Store Director Eliu Cubas, District Director Gueorgui Lago, store No. 366 Store Director Juan Polo and store No. 286 Store Director Edgar Bustillo.​

Winn-Dixie joined hundreds of volunteers and South Florida residents at the La Liga Contra el Cancer (The League Against Cancer) annual telethon May 30 to help raise funds and awareness of the organization, which provides free medical care to needy cancer patients.

In partnership with Procter & Gamble Co., the Miami Winn-Dixie team greeted event-goers with giveaways, product sampling and raffle prizes, followed by a special $100,000 donation. District Director Gueorgui Lago and several store directors presented a custom tres leches cake in support of the organization’s 40thanniversary.

“We are proud to celebrate such a monumental milestone in La Liga’s history and continue to support them in their mission to provide treatment to countless families in our community,” said Lago. “Together with P&G, we have been able to provide more than $1 million in funds to a long-standing partner that saves lives and gives hope to so many in need.”

Throughout the evening, more than 20Winn-Dixie associates donated their time manning the telethon’s phone bank, taking donations from callers throughout South Florida. The Winn-Dixie booth also attracted more than 200 eager attendees as five lucky raffle winners receieved Winn-Dixie gift baskets filled with Winn-Dixie own brand products and giveaways.

La Liga Contra el Cancer Executive Director Adriana Cora gave a heartfelt thank you to Winn-Dixie for their long-standng partnership and continued support.

“It’s committed corporate partners like Winn-Dixie that have allowed us to make a difference in the lives of those affected by cancer for the past four decades,” she said. “Many of the patients we serve have nowhere else to turn when it comes to the care they need, and we can’t thank Winn-Dixie enough for helping us provide those services.”

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Winn-Dixie, in partnership with Proctor & Gamble Co., provided giveaways, delicious sampling and a special raffle for custom Winn-Dixie gift baskets during The League Against Cancer telethon.

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Winn-Dixie representatives show off the custom La Liga cake from Winn-Dixie’s bakery department.

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One of the lucky raffle winners shows off her Winn-Dixie gift basket as part of the festivities during the telethon.

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The Winn-Dixie team gets ready to serve cake to hundreds of telethon attendees.

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Hundreds of attendees wait for the raffle numbers to be called for a chance to win a Winn-Dixie gift basket.

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Attendees enjoyed product sampling throughout the evening.

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