September 19, 2014
Collegiate Sponsorships 500px
Billboards in Florida announced Winn-Dixie’s sponsorship of the Florida State Seminoles and the Florida Gators. The sponsorships joined BI-LO’s official sponsorships of the University of South Carolina Gamecocks and the Clemson Tigers.​

As a new college football season got underway, Bi-Lo Holdings entered into new, multi-year, multi-sport agreements and became the official and exclusive supermarket of the University of Florida Gators and the Florida State University Seminoles.

“Given how large our footprint is in Florida and how diverse the markets are within the state, we believe that few things resonate more with most Floridians than Gator and Seminole sports,” said Mary Kellmanson, Bi-Lo Holdings senior vice president of marketing. “By partnering with these schools, we will be able to make more meaningful connections with the large population of UF and FSU fans across the state and throughout the Southeast.”

This isn’t the first exclusive sponsorship of a college sports program by a Bi-Lo Holdings store banner. The Gators and Seminole sponsorships join BI-LO’s sponsorship of Clemson University as its official supermarket. BI-LO is also the premier grocery partner of the University of South Carolina Gamecocks.

BI-LO and Winn-Dixie have secured exclusive use of the schools’ athletic logos and trademarks in advertising, signage and other marketing platforms throughout the year. BI-LO and Winn-Dixie logos and messages will be prominently featured in stadium and in radio, television and digital broadcasts.

Additionally, BI-LO is a proud supporter of the Chattanooga MOCS and Winn-Dixie is a proud supporter of the University of Alabama Crimson Tide, Auburn University Tigers, University of Miami Hurricanes and the South Alabama Jaguars. Harveys is a proud supporter of the University of Georgia Bulldogs.

BI-LO, Harveys and Winn-Dixie stores will showcase school pride in our nearby stores by offering special tailgating promotions with opportunities to win VIP tickets and VIP tailgate packages this football season.

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