August 08, 2014
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Associates of Winn-Dixie store No. 2230 in Palm Bay, Fla. gather at a community park to celebrate the team’s accomplishment in Own Brand product sales last year. ​

Winn-Dixie store No. 2230 in Palm Bay, Florida threw a barbecue party to celebrate the store team’s success in selling Own Brands products last year.

The store was one of the winners in the “Winning with Own Brands” sales contest for private store label, or “own brands” products. The store was awarded a $500 gift card to help associates celebrate the accomplishment.

Store Director Joe Petticrew credited creative in-store merchandising for the Own Brands sales boost during the competition.

“I think a lot of it has to do with the merchandising and the displays that we built,” Petticrew said. “We have an area in the store that is seasonal and we merchandised it with all Winn-Dixie products and just changed it out, week to week.”

Petticrew said the store’s management team came up with the plan about a year ago, and also have Own Brands displays throughout the store.

Associates gathered with friends and family at a community park to celebrate their accomplishment, going head-to-head in sand volleyball and basketball games.

“We were really pleased with the turnout and being able to celebrate outside of work,” Petticrew said of the store’s party. “We hope we’re able to do something like this in the future with the staff.”

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