August 17, 2015
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Armada Football Club and United Football Club players meet on the field with Winn-Dixie District Director Bobby Holton before the coin toss.​

Winn-Dixie teamed with the Jacksonville Armada Football Club and Feeding Northeast Florida food bank to host a food drive at the July 31 match against the Minnesota United Football Club.

Fans who attended the game were encouraged to bring non-perishable food items, and in exchange they received a “buy one, get one” ticket voucher for the upcoming game against the Carolina Rail Hawks. The first 2,500 fans who arrived at the game also received Winn-Dixie reusable shopping bags.

Winn-Dixie District Director Bobby Holton kicked off the game by participating in the on-field coin toss to determine which team would start with the ball. As the official supermarket and primary uniform sponsor of the Jacksonville Armada FC, Winn-Dixie has a strong partnership with the community, associates and customers, many of whom are avid soccer fans.

“On behalf of Winn-Dixie and Southeastern Grocers, I was honored to be part of the match and activities,” Holton said. “It truly is a great partnership with the team and community, and for our organization to be in the middle of it is wonderful. I was amazed to see the connection from the teammates to the crowd. They even stayed after the game and signed autographs with the kids. It was simply outstanding!”

All fans who attended the game were encouraged to bring non-perishable food items, which resulted in donations of nearly 450 pounds of food and nearly 400 meals for hungry individuals and families.

“Feeding Northeast Florida is grateful to our valued partner Winn-Dixie and the Jacksonville Armada for the opportunity to shine a light on the issue of hunger,” said Feeding Northeast Florida President & CEO Bruce Ganger.

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An Armada Football Club fan and Winn-Dixie District Director Bobby Holton.

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