A wonderful Christmas partnership was launched in November as Winn-Dixie and Celebration in the Oaks, one of New Orleans’ most popular holiday traditions, joined forces.
And as part of that partnership, Winn-Dixie’s distinctive logo is spelled out in dozens of bright lights in New Orleans’ historic 1,300 acre City Park.
Beginning on the Friday after Thanksgiving and running through the start of the New Year, Celebration in the Oaks is one of the most elaborate displays of holiday lighting in the country. USA Todayrated Celebration in the Oaks as one of the “Top 10 Holiday Lighting Displays” in the U.S. Each year, spectators crowd the park to witness the spectacle of a truly over-the-top holiday festival that has been a local ritual for decades.
The park’s famous oak trees and botanical gardens are beautifully adorned with lights and exquisite displays, transforming it into a winter wonderland. The holiday spectacle is made complete with the park’s Carousel Grounds Amusement Park, and other attractions.
Winn-Dixie is a proud sponsor of Celebration in the Oaks this year, and for the first time in its 29-year history, a grocery store’s logo will be featured in twinkling lights for 165,000 visitors to admire. Located near the crowd favorite Saints-themed “Who Dat” tree, Winn-Dixie’s sparkling logo is beautifully lit for spectators to relish while strolling through the park or taking a ride on the train.
The stunning light spectacle was unveiled Nov. 22 at a Celebration in the Oaks preview party. Winn-Dixie provided a seasonal cheese and dessert table for the exclusive gala.
“We are thrilled for the opportunity to sponsor such an iconic New Orleans event,” said Karena Niblett, New Orleans Region vice president. “Just like Winn-Dixie, Celebration in the Oaks has a long, rich history in New Orleans.”
Through Winn-Dixie’s affiliation with the Celebration in the Oaks, customers who make donations to the Holiday Hunger Relief Community Donation Program will receive discounted admission to “Winn-Dixie Wednesdays” at Celebration at the Oaks.