January 09, 2015
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Armada FC players Fabricio Ortiz and Lucas Rodriguez, right, meet some of their younger fans at Winn-Dixie store No. 2 in St. Johns, Fla. ​

As the official supermarket of the Jacksonville Armada FC, Jacksonville’s new professional North American Soccer League team, Winn-Dixie got a kick out of hosting a fan event for customers and soccer fans to meet players Dec. 13.

Newly-signed Armada team members Lucas Rodriguez, Fabricio Ortiz and Matt Bahner came to Winn-Dixie store No. 2 in St. Johns, Fla., signing autographs and posing for photos with fans. They encouraged event attendees to “join the fleet” and experience upcoming matches, starting with the inaugural match on Feb. 7 against the Philadelphia Union. Fans at the event practiced their soccer skills outside the store using an interactive inflatable that allowed them to test their kick velocity.

“Many of our customers are passionate soccer fans, so it was a pleasure to host the Armada FC player at our store,” said Store Director Rick Heichel. “We are proud to have our name on the team’s uniforms and our customers enjoyed being a part of the excitement surrounding the team.”

Other activities included free raffles for tickets and jerseys along with a live radio remote broadcast from 97.9 KISS FM from the event. Winn-Dixie was recently announced as Armada FC’s jersey sponsor and fans were able to purchase the Armada FC’s new jersey featuring the Winn-Dixie logo, along with season tickets for the club’s 2015 inaugural season and other merchandise.

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