September 19, 2014
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Jamie Geller stopped by NBC’s 6 in the Mix morning show to share her kosher cooking tips with South Florida viewers.​

Winn-Dixie recently teamed up with world-renowned kosher cooking personality Jamie Geller to help Jewish customers prepare for their Rosh Hashanah gatherings.

Also known as the Jewish New Year, Rosh Hashanah will be celebrated the evening of Sept. 24 through the evening of Sept. 26, and will include a sweet and savory meal rich in tradition and cultural symbolism. To help further connect stores to Jewish customers, Winn-Dixie and Geller worked together to bring the sweet smells and tastes of Rosh Hashanah to families near and far.

Geller, who currently lives in Israel, was inspired by Winn-Dixie’s expansive selection of everyday kosher items and developed a free Ebook filled with 20 fast and fresh recipes to help prepare any Rosh Hashanah feast.  During her visit to South Florida in early September, she visited Winn-Dixie’s three kosher stores where she humbly greeted eager fans who instantly recognized her.

Jamie continued to engage customers during a Twitter Party on Sept. 9, followed by a live kosher cooking demonstration in front of more than 250 wide-eyed audience members at Winn-Dixie store No. 326 in Tamarac, Fla. on Sept. 11. After providing an interactive, step-by-step tutorial on preparing apple and honey-stuffed challah, date and honey glazed chicken, sweet kugel with dried fruit and deconstructed apple pie, Geller greeted attendees, posed for photos and signed copies of her latest cookbook – Joy of Kosher:  Fast, Fresh Family Recipes. Throughout her trip, Geller was pleased to witness the dedication Winn-Dixie has to serving the Jewish community.

“I was truly amazed to witness the expansive kosher selection in the Aventura, Tamarac and Boca Raton stores that are invaluable to kosher-keeping shoppers,” she said. “The warm receptions I received at each store will always be cherished memories. It’s been a pleasure to work with Winn-Dixie to help families prepare for Rosh Hashanah and to kick-off a happy, healthy and sweet New Year.”

For customers seeking to spend less time in the kitchen during the holiday, Winn-Dixie offers the opportunity to pre-order ready-made Rosh Hashanah dinners from participating store deli departments. The delicious, prepared kosher meals feature a variety of options to suit any family’s needs, including beef brisket, apricot chicken, sides and desserts, as well as a la carte items to accommodate differing budgets and appetites.

Winn-Dixie Category Manager of Kosher and Ethnic Foods Ahron Scharman says the combination of Geller’s partnership and yearly meal offerings allows customers to spend their Rosh Hashanah making new memories around the dinner table.

Download a copy of the New Year, New Memories Winn-Dixie and Jamie Geller Ebook here.

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New Year, New Memories Ebook developed by Winn-Dixie and Jamie Geller.

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Jamie Geller fans look on as she prepares fast and fresh Rosh Hashanah recipes.

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Geller provided step-by-step instructions to her Rosh Hashanah recipes during her live cooking demo in Tamarac, Fla.

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More than 250 eager fans joined Jamie Geller during her kosher cooking demonstration on Sept. 11.

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From left: Winn-Dixie Category Manager of Kosher and Ethnic Foods Ahron Scharman, kosher cooking personality Jamie Geller and Winn-Dixie store No. 326 Store Director Anthony Ordonez.

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Geller made time to meet with fans for pictures and book signings after her kosher cooking demonstration.

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Fans of all ages attended the live cooking event at the Tamarac, Fla. store to see Jamie Geller.

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