December 02, 2015
The associate team at Winn-Dixie store No. 2413 in Tampa, Florida featured a costumed turkey and creatively used a sign to answer a common customer question about the $5 turkey promotion Nov. 20-22.

Associates and customers were in a festive spirit the week before Thanksgiving, as everyone enjoyed unprecedented $5 turkey and ham deals in BI-LO, Harveys and Winn-Dixie stores.

From Nov. 20 to Nov. 22, the $5 turkey campaign lit up social media, reaching more than 1 million people, and was featured in newspapers and on local TV news in markets throughout the company’s regional coverage area. In SEG offices and at stores, costumed turkeys paraded down aisles and through hallways to promote the unique and attention-grabbing campaign, which offered any customer a $5 high-quality, Grade A turkey of any size while purchasing a minimum of $30 in other grocery items.

That wasn’t the only surprise BI-LO, Harveys and Winn-Dixie stores had for customers. From Nov. 23 to Nov. 26, store teams offered customers $5 shank or butt portion hams in any size and any weight for $5 with a grocery purchase of $30 or more.

Customers showed their appreciation on social media as their neighborhood stores gave them one more thing to be thankful for this Thanksgiving.

“Got my $5.00 ham! Thanks for being generous,” Harveys customer Barbara Harden Surles posted.

“I'm enjoying MY FIVE DOLLAR HAM....THANKS BI-LO,” BI-LO customer Dominique Manor wrote.

“Thank you for our $5 turkey! LOVE MY WINN-DIXIE ALWAYS!” wrote Winn-Dixie customer Lee Conger Krause.

With the added momentum of the two deals, stores helped customers have a happy Thanksgiving holiday with family and friends—and saved them quite a bit of money in preparation for their family feasts.

See the excitement at stores and at SEG offices with turkeys, chickens and cows in the following collection of photos.

There was even a break dancing turkey!

Share this:
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at and let us know.