Associates and customers were in a festive spirit the week before Thanksgiving, as everyone enjoyed unprecedented $5 turkey and ham deals in BI-LO, Harveys and Winn-Dixie stores.
From Nov. 20 to Nov. 22, the $5 turkey campaign lit up social media, reaching more than 1 million people, and was featured in newspapers and on local TV news in markets throughout the company’s regional coverage area. In SEG offices and at stores, costumed turkeys paraded down aisles and through hallways to promote the unique and attention-grabbing campaign, which offered any customer a $5 high-quality, Grade A turkey of any size while purchasing a minimum of $30 in other grocery items.
That wasn’t the only surprise BI-LO, Harveys and Winn-Dixie stores had for customers. From Nov. 23 to Nov. 26, store teams offered customers $5 shank or butt portion hams in any size and any weight for $5 with a grocery purchase of $30 or more.
Customers showed their appreciation on social media as their neighborhood stores gave them one more thing to be thankful for this Thanksgiving.
“Got my $5.00 ham! Thanks for being generous,” Harveys customer Barbara Harden Surles posted.
“I'm enjoying MY FIVE DOLLAR HAM....THANKS BI-LO,” BI-LO customer Dominique Manor wrote.
“Thank you for our $5 turkey! LOVE MY WINN-DIXIE ALWAYS!” wrote Winn-Dixie customer Lee Conger Krause.
See the excitement at stores and at SEG offices with turkeys, chickens and cows in the following collection of photos.