May 16, 2014
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BI-LO associates meet attendees of the Block House Steeplechase.​

This year, BI-LO stores Nos. 5085 and 5620 participated in the traditions of North Carolina’s longest running steeplechase horse race.

Since 1947, the 68-year-old Block House Steeplechase has been an adrenaline-rush for spectators, who often come adorned in festive hats. Now gathering crowds as large as 20,000, the race is a sociable tailgating atmosphere that brings the community together.

As thoroughbreds thundered past May 3, jumping over obstacles for the win, BI-LO did its part to support the race’s goal to remain a family-oriented event. The stores sponsored best hat and best cooking contests and provided mascot Adam Apple, who interacted with kids. Associates also set up a vendor booth with giveaways, including a golf bag with tees, balls and head covers. Other free raffles were a beach umbrella and a basketball shooting game set.

“Our stores were proud to help sponsor the race, because it’s such a significant family event with a long history in our area,” said Cole Cantrell, store director at BI-LO No. 5085. “We strive to be involved in our community as much as possible, so an event that’s important to people in our area is also very important to us.”

BI-LO also helped to efficiently handle the large amounts of waste produced during the race with a “Green Up Initiative.” The stores made sure all vehicles entering the grounds were given garbage bags. They also provided recycling bins throughout the area and awarded gift cards to attendees who were caught recycling.

“We knew the race would bring in a huge crowd, so we wanted to make it more convenient for people to recycle and throw away their trash,” said Bobby McCall, store director at BI-LO store No. 5620. “We’re always looking for that extra bit of help we can give to the community.”

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