July 06, 2015
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Associates of Winn-Dixie store No. 384 in Miami observe Wounded Warrior Day at all stores.​

All BI-LO, Harveys and Winn-Dixie stores celebrated Wounded Warrior Project Day on the 4thof July, giving all profits from that day’s sales to Wounded Warrior Project. It was the first time a retail chain pledged all profits from a day’s sales to the charitable organization.

Simply by shopping at stores on the 4thof July, customers had the opportunity to support Wounded Warrior Project’s Independence Program and its mission to help U.S. service men and women who suffer life-altering injuries in the line of duty. These invisible wounds include brain injuries, spinal-cord injuries and other neurological conditions, and often force them to rely on family members when they return home. The Independence Program gives them the resources they need to regain their independence.

Wounded Warrior Project Day was part of a company initiative that ran from July 1 through July 5. Customers and associates also could make donations to Wounded Warrior Project at store registers and via store websites. A special Facebook page, AllForHonor,” was introduced, encouraging people to tell the stories of the warriors in their lives. TV commercials for each store banner premiered for the campaign, marking the first time in two years the company has advertised on TV.

Associates got involved and showed support for the initiative. From July 1 to July 5, all store associates wore specially-designed red and blue T-shirts proudly announcing the donation partnership, and store support center associates also received T-shirts and wore them to work.

And throughout the campaign, many people showed their own support for Wounded Warrior Project Day, news sources ran stories about it, and customers responded.

Veteran Arnold Parsons volunteered his own time at Harveys store No. 1639 in Douglas, Georgia to bag groceries for customers and to carry bags out to their cars.

Miss USA 2015 contestants came to Winn-Dixie store No. 1577 in Baton Rouge, Louisiana to show their support and also volunteered to bag groceries for customers.

Retired U.S. Army Lt. Gen. Russel Honoré spoke at a Baton Rouge, Louisiana Winn-Dixie store to ask everyone to shop at the store on the 4th of July to support the Wounded Warrior Project.

“Some of them can't see us," Honoré said of the nation’s wounded warriors. "Some can't walk. Some can't come to a store like this."

The total donation on behalf of all customers and associates will be announced in coming days.

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