February 14, 2014
Super Bowl 500px
Ronny Blanchard, director of Winn-Dixie store No. 1576, does an on-air interview segment on WAFB in Baton Rouge, La.​

While some may argue that the final score was nothing to write home about, this year’s pro football championship game was one of the year’s top entertaining and tailgating days.

Before the Feb. 2 game, BI-LO and Winn-Dixie offered customers the best tips for throwing a family-friendly get together—whether it was a Broncos bash or a Seahawks soiree.

Store Directors appeared on local media outlets to give their advice on throwing the best viewing party, from wings and party platters, to decorations and even fun football-themed games to keep young fans engaged.

In Biloxi, Miss., WLOX visited store no. 1357 to interview assistant store director Tim Sanders. Sanders said the segment brought a lot of positive feedback from customers.

“Super Bowl is a big event for us,” Sanders said. “It was an exciting opportunity to talk about all of the family-friendly items Winn-Dixie has available for our customers. We really are the one-stop-shop for party planning.”

WAFB in Baton Rouge, LA interviewed Ronny Blanchard, store director for store no. 1576. Blanchard talked about Winn-Dixie’s pre-made party platters, which allow hosts to spend more time with family and less time in the kitchen.

BI-LO and Winn-Dixie also teamed up with Modern Day Moms, a national blog site nominated by Parents Magazine as “Best All-Around Mom Blog,” to offer more creative options for throwing a family-friendly party, such as serving “souper bowls” of homemade soup flavors and settingup a cupcake buffet for young party guests.

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