December 06, 2013
PalmBay500px
Firefighters greet customers at the entrance of Winn-Dixie store No. 2230 in Palm Bay, Fla., offering them more information about the parking lot event. Photo credit Cathy Heinz Photography. ​

Fire trucks, ambulances, and many dedicated individuals filled the parking lot of Winn Dixie store No. 2230 in Palm Bay, Fla. Nov. 16thas the Palm Bay Firefighters Community Benevolent Inc. hosted the 2013 Ladder Climb for the Children’s Hunger Project.

In addition to educating children on fire safety, the event raised money for a great cause through the purchase of gift cards that will be used by The Children’s Hunger Project to purchase food for distribution to local children. Customers bought gift cards in increments of $5 or $10 and then brought the cards to firefighters in the parking lot. One of the firefighters then climbed the 100-foot aerial ladder truck, carrying a symbolic bag of food for each gift card purchased.

“The Children’s Hunger Project is a wonderful local organization, and one that Winn-Dixie Palm Bay is lucky to have a wonderful partnership with,” said Beth Gardner, Winn-Dixie assistant store director. “Many school children go home each weekend with little or no food to eat and we want to help alleviate that and spread awareness in the community.”

The Children’s Hunger Project is a local charity whose mission is to provide school children in Brevard County with weekend food backpacks. The program is specifically aimed at elementary school students who are experiencing critical periods of growth and development. This event raised more than $1,600 dollars in one day, exceeding last year’s goal.

Palm Bay Inset 1.jpg

Palm Bay Inset 2.jpg

Palm Bay Inset 3.jpg


Share this:
Archives
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at communityconnections@segrocers.com and let us know.