July 13, 2015
Girls Gone Grilling 500px
The Florida Beef Council’s Cattlewomen demonstrated and served up unique beef appetizers to customers at Winn-Dixie store No. 93 in Middleburg, Fla. Some lucky winners received Beef Council prizes and mystery Winn-Dixie gift cards to purchase their favorite cuts of beef. ​

Select Florida Winn-Dixie stores in the Jacksonville, Orlando, and Tampa regions hosted the Florida Beef Council Cattlewomen through the month of May to celebrate summer grilling and unique beef recipes for customers to enjoy leading up to Memorial Day weekend.

The Florida Cattlewomen, the beef-loving ambassadors for the Girls Gone Grilling program, performed two cooking demonstrations at five Florida Winn-Dixie stores: No. 2413 in Tampa, Florida; No. 93 in Middleburg, Florida; No. 2246 in Apopka, Florida; No. 2521 in Ft. Myers, Florida; and No. 2501 in Sarasota, Florida.

Customers learned how to use Winn-Dixie beef in unique recipes, such as Grilled Steak with Salsa and Beef Crostini with Balsamic Drizzle appetizers. While the Cattlewomen gave customers helpful grilling, cutting and serving tips, a few lucky customers also won mystery Winn-Dixie gift cards ranging up to $500, Beef Council prize packs with cookbooks and other giveaways.

Girls Gone Grilling Inset 1.jpg
Customers at store No. 2413 in Tampa, Fla. line up for samples of a Beef Crostini with Balsamic Drizzle appetizer, which they learned to make at home for summer grilling celebrations.

Girls Gone Grilling Inset 2.jpg
Middleburg, Fla. Winn-Dixie Store Director David Smith at store No. 93 with the Florida Cattlewomen between delicious grilling demonstrations.

Girls Gone Grilling Inset 3.jpg
The Florida Cattlewomen give a special Beef Council prize pack to a lucky customer.

Share this:
Archives
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at communityconnections@segrocers.com and let us know.