December 05, 2014
Winn-Dixie 300 500px
NASCAR Driver Dale Earnhardt Jr., center left, joins Winn-Dixie and the Talladega Superspeedway to announce a new race -- the Winn-Dixie 300, scheduled for May in Talladega, Ala. At left is Grant Lynch, Talladega Superspeedway chairman; Winn Dixie Sales and Marketing Manager Rich Romano is at center right, and at right is Winn-Dixie Birmingham, Ala. Region District Director Jim Rossetti.​

Racing great Dale Earnhardt Jr. joined team Winn-Dixie at Talladega Superspeedway to announce a new partnership and a new Talladega event -- the “Winn-Dixie 300” NASCAR XFINITY Series race, set for May 2015.

Winn-Dixie has previously sponsored other races at the famous NASCAR race track. From 1997 through 2001, Winn-Dixie was the entitlement sponsor for the ARCA Racing Series events, and in 2008, the banner had its name on the NASCAR Camping World Truck Series race at the track.

With 68 Winn-Dixie stores spread throughout the state of Alabama, the company is proud to partner with one of NASCAR’s most competitive tracks and the historic race weekend. This partnership represents Winn-Dixie’s ongoing efforts to connect with communities by being a part of events that people are passionate about.

“A great number of our customers and associates are NASCAR fans,” said Tim Flavin, Bi-Lo Holdings Regional Vice President. “We are excited to introduce the Winn-Dixie 300 to the state of Alabama and to kick off one of the best motorsports weekend experiences in the country.”

The Winn-Dixie 300 NASCAR XFINITY Series, most recently the NASCAR Nationwide Series, will assume pole position and continue to gain traction as part of NASCAR and Talladega Superspeedway’s weekend tradition.

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