January 17, 2014
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More than 2,800 Seminole fans swarmed store No. 86 in Tallahassee, Florida to take a photo with The Coaches’ Trophy.​

For weeks, The Jan. 6 BCS national college football championship game was the talk of Tallahassee, Fla. and Auburn, Ala. Winn-Dixie stores. And when the game was over, the national college football championship trophy came to a Tallahassee Winn-Dixie store.

Before the game, associates at Winn-Dixie stores in Auburn, Ala. sported their team jerseys and customers enjoyed team-themed cookies and stocked up on grilling supplies for game parties. Associates also wore their team uniform shirts at store No. 86 in Tallahassee, Fla., which was the site of Florida State tailgate parties before the championship and throughout the team’s undefeated season.

And when the game was over, Florida State won 34-31 and the BCS Championship trophy came to Winn-Dixie store No. 86, where 2,800 people – twice the estimated crowd -- came to see it and pose for free photos. The $30,000 Waterford Crystal trophy was displayed against a large arrowhead backdrop with the words “FSU” created from cases of Dr Pepper. It was one of only two stops for the trophy, thanks to a partnership with Dr. Pepper.

Hannah Coughlin was the first in line and arrived three hours beforehand so she could send a photo to her son on his birthday. Also in line was Louda Talley, a member of the last graduating class of Florida State College for Women before the school became Florida State University.

“We were thrilled to have the Dr. Pepper Coaches’ Trophy in our store,” said store No. 86 director Ken DeBerry. “We loved sharing in the excitement of FSU’s win with our Winn-Dixie customers and fans.”

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