October 17, 2014
Tri-City Latino 500px
Jerry Arnette, Winn-Dixie store No. 439 director, hands out snacks and water to festival attendees.​

Columbus, Georgia, Fort Benning and Phenix City, Alabama, also known as the “Tri-City,” welcomed more than 7,000 people to the Second Annual Tri-City Latino Festival, a festival held to promote cultural bonding by bringing surrounding communities together to share aspects of Latino culture.

Winn-Dixie was the presenting sponsor of the festival, which was held at the Columbus Civic Center.

With six locations throughout Columbus, Georgia and Phenix City, Alabama, Winn-Dixie has established a strong presence within these diverse communities. All six stores participated in the festival event, one of which was Winn-Dixie store No. 439 in Columbus.

Winn-Dixie District Director Reichard McGough credited Jason Farrell, director of Store No. 433, with organizing area store participation.

“This is a very important community event and I’m glad all six of our Tri-city stores took part,” McGough said. “I was able to connect to a lot of people.”

Tri-City Latino Festival events included a cultural parade, beauty pageant, dance contests and art displays from local high schools. Also, Winn-Dixie associates presented gift cards and prizes to those who won trivia games during shows, handed out water and snacks to festivalgoers, rented a photo booth for attendees and offered face painting and balloon artist for children.

“Diversity is an important component of Winn-Dixie’s corporate social responsibility, and we are pleased to be a part of this Tri-city festival,” said Jerry Arnette, Winn-Dixie store No. 439 director.

Share this:
Archives
Join newsletter mailing list

Click here to subscribe to Community Connections, the Southeastern Grocers company newsletter, to receive BI-LO, Harveys and Winn-Dixie news, once a week, to the email inbox of your choice.

Do you have a story to tell everyone in the Southeastern Grocers family about great customer service? Inspirational community outreach? Winning sales initiatives?
Email us at communityconnections@segrocers.com and let us know.