August 29, 2014
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From left, Senior Vice President and Chief Merchandising Officer Bill Nasshan, Senior Vice President and Chief Human Resources Officer Rebecca Sinclair, President and CEO Randall Onstead, Senior Vice President and Chief Marketing Officer Mary Kellmanson and Executive Vice President and Chief Operations Officer Mark Prestidge take the ice bucket challenge Aug. 25. ​

Bi-Lo Holdings President and CEO Randall Onstead, as well as the entire executive team, got soaked by buckets of chilly ice water in front of cameras on Aug. 25 and 28—all for a good cause.

The executive leaders joined thousands nationwide in the ongoing social media event; they also presented a $10,000 contribution to The ALS Association, which is dedicated to stopping amyotrophic lateral sclerosis, or "Lou Gehrig's Disease." The progressive neurodegenerative disease affects nerve cells in the brain and spinal cord, often resulting in death. Executive team members also will make personal contributions to ALS, Onstead said.

The ALS Association reported Aug. 28 that the nationwide trend, in which people typically get soaked, send donations to an ALS charity—or both—and then challenge others to do the same, netted $94.3 million in donations to the organization since July 29, compared to $2.1 million donated during the same time in 2013. Online videos in which celebrities, athletes, leaders and others participate in the challenge and encourage donations to support ALS programs and research have been very popular in social media.

On Aug. 25, Onstead joined in the chilly fun along with Executive Vice President and Chief Operations Officer Mark Prestidge, Senior Vice President and Chief Merchandising Officer Bill Nasshan, Senior Vice President and Chief Marketing Officer Mary Kellmanson and Senior Vice President and Chief Human Resources Officer Rebecca Sinclair. On Aug. 28, Brian Carney, executive vice president and chief financial officer, and Joe McKeska, senior vice president of real estate and development, also were dunked.

“A lot of our associates have been doing the ice bucket challenge for ALS. And I just don’t think it’s fair that our senior management team has not set a great example for the rest of our associates,” Onstead said. Onstead said the executive team challenges all Bi-Lo Holdings associates who have not done so to participate in the challenge and contribute to ALS.
The ALS Association is a national nonprofit organization that supports research, care services, public education and public policy for those facing amyotrophic lateral sclerosis (ALS), a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. To learn more about ALS or to donate, visit www.alsa.org.
Videos havebeen posted to company websites and social media accounts. To see them, go to www.facebook.com/winndixie, www.facebook.com/harveysor www.facebook.com/bilosupersaver.


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From left, Executive Vice President and Chief Financial Officer Brian Carney and Senior Vice President of Real Estate and Development Joe McKeska take the challenge Aug. 28.

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