April 18, 2014
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Bi-Lo Holdings Senior Vice President of Marketing Mary Kellmanson addresses the Generation W crowd at the University of North Florida in Jacksonville, Fla.​

Winn-Dixie was presenting sponsor of the third Generation W conference, supporting the event’s purpose to educate, inspire and connect with women. The theme of this year’s event was “Imagine the Possible.”

On April 4, more than 1,200 event attendees at the University of North Florida enjoyed a variety of notable speakers and panelists including former Oxygen Media CEO Geraldine Laybourne, Morgan Stanley Vice Chairman and Managing Director Carla Harris, Google Director of Agency Development Stephanie Hoffman and many more.

Bi-Lo Holdings Senior Vice President of Marketing Mary Kellmanson was recognized by Generation W Founder and CEO Donna Orender for the support of the conference that she and Winn-Dixie have shown over the years. Kellmanson delivered good news to conference attendees when she dismissed them for a lunch break, complete with food provided by Winn-Dixie. About 60 Winn-Dixie associates attended.

Bi-Lo Holdings Senior Corporate Training Chef Deanna Stevens and her team prepared more than 1,200 boxed lunches for attendees, offering a variety of deli selections, including heart-healthy sandwiches on cranberry ciabatta bread and fresh spring salads. The lunch boxes also included Winn-Dixie-branded bags with coupons for lunch items to be used for savings in the attendees’ neighborhood stores.

Attendees also enjoyed lunch breakout sessions including, “Yes Coach – A Game Plan for Life,” led by Bi-Lo Holdings Senior Manager of Leadership Development Pat Baxter. Baxter encouraged session attendees to know their worth and to feel empowered to take risks in their professional lives.

Winn-Dixie also had a popular interactive booth display with free samples of Boathouse Farms smoothies, product coupons and a photo op to commemorate the day as attendees networked with other successful women during breaks. The Generation W conference concluded as an inspiring day for women to feel empowered to reach their personal and professional goals.

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Bi-Lo Holdings Senior Manager of Leadership Development Pat Baxter leads a Generation W session.

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