The American Cancer Society recognized Winn-Dixie No. 2419 in Bradenton, Florida for raising the most funds in the Tampa region during the October 2014 community donation program benefitting breast cancer research.
Store Director Jamie Smith said he attributes his store’s success to the people who communicate with the customers the most – the cashiers.
“This community donation program was especially successful for us because of our cashier involvement,” said Smith. “When a cause is close to people’s hearts, motivating those in the front end is easy and interacting with the customers really makes a difference.”
About one in every eight women in the United States will develop invasive breast cancer during their lifetime. It touches people within Winn-Dixie communities, families and friends. Winn-Dixie partners with organizations that help those in their neighborhoods, and the American Cancer Society does just that. Through initiatives such as finding a cure, helping patients and survivors and providing access to care, the American Cancer Society has helped more than 4.5 million women over the last 24 years.
Laura Hersperger of the American Cancer Society’s Florida Division said the funds Winn-Dixie collected support breast cancer research services and programs.
“The funds Winn-Dixie raised through the community donation program were critical in the fight against breast cancer,” said Hersperger. “We appreciate all that Winn-Dixie did to support the American Cancer Society.”