October 10, 2014
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Winn-Dixie was a huge success at the MS Gulf Coast Babypalooza. Guests lined up to check out great product offerings, information and activities.​

Thousands gathered at the Mississippi Coast Convention Center in Biloxi, Mississippi Sept. 20, for Babypalooza, the place to be for all new, expectant and hopeful parents from Gulfport, Biloxi and beyond.

With the recent re-launch of Kuddles baby products, Winn-Dixie Store Nos. 1511, 1512 and 1357 were ready to make a statement at the event. From an elaborate booth to engaging contests, Winn-Dixie was a hot spot throughout Babypalooza.

The Winn-Dixie booth featured everything a new or expectant parent could need. Half of the booth was dedicated to baby shower needs and the other half catered to a baby’s first birthday party, showcasing Winn-Dixie’s bakery, floral and deli options. Additionally, the booth provided information on Baby Club and fuelperks!.

Attendees could enter a raffle to win a Winn-Dixie gift card for hosting a baby shower or first birthday party. Another big giveaway was the Diapers for a Year drawing, where one lucky family won a year’s supply of Kuddles diapers.

While the booth and giveaways were a huge hit, the main attraction was baby derby races that went on every half hour. The Winn-Dixie team set up mats where babies crawled to the finish line. Every first place winner won a goodie bag, including Kuddles wipes and bibs, a Winn-Dixie rubber ducky and a voucher for free Kuddles diapers.

“We wanted to show parents that Winn-Dixie keeps families top of mind and is a great resource when it comes to their babies’ needs,” said Kaleigh Vicknair, service lead at Winn-Dixie Store No. 1511. “New, expectant and hopeful parents are experiencing a special time in their lives, so our goal was to show that Winn-Dixie has a lot to offer in terms of information, deals, products and support.”

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