May 02, 2014
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From left:  Chabad of Tamarac’s Rabbi Rabin, Winn-Dixie Service Area Manager Annie Yusifov, Chaya Engel and Rabbi Engel during the Model Matzah Bakery.​

The Jewish Passover holiday  is rich in tradition, a celebration with friends and family to commemorate the liberation of the Jewish people from Egypt. This year, several Winn-Dixie stores teamed up with local community organizations in an effort to promote its kosher for Passover offerings and celebrate their neighbor’s Jewish heritage.

To kick off the Passover festivities, Winn-Dixie stores in Tamarac, Fla., Aventura, Fla. and Boca Raton, Fla. on March 30 took part in activities that helped their communities prepare for their Passover Seder.

Store No. 326 in Tamarac, Fla. was filled with little bakers as the store partnered with the Chabad of Tamarac to hold a Model Matzah Bakery. Rabbi Engel and Rabbi Rabin guided 75 participants through the story of Passover, including the significance of matzah, an unleavened flatbread traditionally eaten during Passover. Kids enjoyed making their own matzah from scratch -- grinding the wheat, making the flour, rolling out the dough and putting it in the oven.

Working together with Jewish Community Services, Aventura, Fla. Winn-Dixie store No. 291 Store Director Cory Weissman and a team of associates helped distribute nearly 600 gift baskets to under privileged Jewish seniors during the organization’s Matzah, Mitzvah and More. To make sure that those less fortunate had a chance to celebrate Passover, Winn-Dixie provided much needed toiletry items to go along with a variety of Passover Seder favorites.

The Boca Raton, Fla. community got a taste of Winn-Dixie’s Passover offerings as store No. 355 in Boca Raton, Fla. participated in its shopping plaza’s annual Passover Freedom Fest. The store showcased their kosher for Passover offerings with tasty samplings. Store Director Eddie Eisenscher was on hand to meet and greet with customers and event attendees, who raved over the store’s kosher for Passover meal selection.

Customers who visited Winn-Dixie stores Nos. 141 and 190 in Jacksonville, Fla. on April 4 were treated to a refresher of the holiday during “Passover in the Matz Aisle” with community partner Shalom Jacksonville. In what has become a tradition at the stores, customers sampled kosher cookies and wine, and also offered a variety of recipes and cooking tips to prepare a delicious Passover Seder.

Winn-Dixie store No. 435 in Birmingham, Ala. partnered with the Levite Jewish Community Center for their annual Bark Mitzvah Community Engagement Day on April 6. Winn-Dixie associates were on hand showcasing kosher for Passover items to event attendees throughout the afternoon.

The festivities came to a close on April 8 as Birmingham, Ala. area Winn-Dixie stores partnered with Levite Jewish Community Center during Senior Seder. The event included the JCC’s Day School students performing musical numbers for more than 40 seniors as they enjoyed Gefilte fish, matzah ball soup, grape juice and macaroons provided by Winn-Dixie.

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Seniors at the Levite Jewish Community Center look on as the JCC’s Day School students sing musical numbers during a Senior Seder.

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A Rabbi says hello to a furry friend and Levite Jewish Community Center’s Bark Mizvah Community Engagement Day.

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Volunteers from Shalom Jacksonville share kosher cookies, wine and mazah with customers at Winn-Dixie store No. 190.

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Winn-Dixie store No. 355 Store Director Eddie Eisenscher prepares for the Passover Freedom Fest at his store’s shopping plaza.

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A young event attendee rolls his matzah before it hits the oven during the Model Matzah Bakery event.

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Winn-Dixie store No. 291 Store Director Cory Weissman and several associates help pack and distribute nearly 600 gift bags during the Jewish Community Service’s Matzah, Mitzvah and More event.

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Chabad of Tamarac’s Rabbi Rabin guides five young matzah makers on how to make their very own matzah from scratch during the Model Matzah Bakery event at Winn-Dixie store No. 291.


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