Southeastern Grocers store associates often interact with local schools for events, such as cake decorating and teacher appreciation lunches. But recently, one Winn-Dixie manager spent the day with local students doing something that may earn him not just more store sales, but future associates.
North Ft. Myers, Florida, Winn-Dixie store No. 723 service area manager Greg Roughgarden visited Littleton Elementary School to discuss everything from pricing to how to become a manager at Winn-Dixie during the school’s career day.
“The students asked about our comparison cart program with Wal-Mart,” said Roughgarden. “They were saying they did the math, and we’re cheaper than Wal-Mart. I was surprised to hear that from kids!”
Roughgarden talked to approximately 300 students, ranging from first to fifth grade, about what life is like in the grocery business. The students wanted to know everything from how old they had to be to start working at Winn-Dixie to how hard it is to become a manager.
“One student asked if we’re still the beef people,” said Roughgarden. His response was, “Absolutely! We’re known for our quality beef.”
Other speakers during career day at Littleton Elementary School included representatives from the local newspaper, Lee County Sheriff’s Office, the Florida Everglades sports team and a museum curator from the Edison and Ford Winter Estates. Winn-Dixie was the only grocery store in attendance – and the only participant to win the kids over with candy.Store No. 723 has plans to continue its relationship with the local elementary school and will be hosting the students and their families for a Christmas chorus performance at the store this month.